In collaboration with VML Sydney

For this campaign with 1001 Optometry, in collaboration with VML Sydney, I blended my signature aesthetic with cutting-edge AI technology to create a striking series of images that double as an optical test. The concept draws on the ‘squint test,’ an optical illusion where hidden text—such as Eye Test—is embedded within a vibrant, dreamlike fashion shoot.

Set against surreal, color-drenched landscapes, models wearing designer eyewear pose within compositions where the hidden message becomes clearer when viewed out of focus or while squinting. If you can read the text more easily this way, it might be time for an eye exam.

This project reimagines traditional vision tests through an artful, fashion-forward lens, transforming an everyday health check into an engaging visual experience.