For Gel Co. London's Autumn collection, I crafted a series of portraits to complement their vibrant array of nail gel colors.

Each color is assigned a woman’s name, so I wanted to visualise what these characters might look like. The result is a collection of portraits that not only celebrates the beauty of the Gel Co. London palette, but humanizes the range, giving each product it’s own character and personality.

All the characters are AI generated except for Zaina - who is the founder’s daughter!